Gold Rush Instagram
Building upon the 2016 Gold Rush marketing campaign, we thought it would be smart to tailor certain Gold Rush Instagram and Facebook posts to align in look and spirit. This approach highlights nostalgic videos, photography and GIFS from past seasons and treat them in black and white (with added hints of gold). This look not only matches the campaign visually, but the use of black and white delivers on the nostalgic feeling one gets when looking through an old family photo album – a perfect way to tie into one of the highlights of this season: Parker and his struggles to carry on his grandfather’s legacy. Ideally, each weekly moment would tie into that week’s episode and act as a teaser as well as a look back. Posts could be shared on Fridays and paired with #FBF alongside a custom hashtag, such as #GoldenMoments.