Digital Strategist, Content Creator, Social Manager, Consultant in Washington, DC
 

I AM YOUR

 
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EXPERIENCE

 
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Freelance Social Media Manager and Digital Strategist

DEcember 2018 - current

 

 
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Multi-Platform Creative Content Producer

NOVEMBER 2016 - OCtober 2018

 

 
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Digital Marketing Circuit Student

FEBRUARY 2018 - May 2018


 
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User Experience Design Student

MAY 2016 - AUGUST 2016


 
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Assistant Photo Editor

MAY 2012 - NOVEMBER 2016


 
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DC/South Chapter President

January 2015 - January 2016


 
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Social Media / Content Manager Intern

January 2012 - May 2012


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Web Content Manager

June 2015 - August 2015


 
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Bachelor of Fine Arts Student

May 2008 - December 2012

My passions stand at the crossroads between creativity, strategy, and education.
— Cory Lawrence

 

SHORTCUTS

 

SOCIAL MEDIA

DESIGN

EDUCATION

PRODUCING

VIDEO

WEB DEVELOPMENT

PHOTOGRAPHY

DIGITAL MARKETING

PRODUCTIVITY

ABOUT ME

CONTACT


SOCIAL MEDIA

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CONTENT CREATION

 

SOCIAL MEDIA STRATEGY/CREATIVE

 

PRODUCING

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THE PROCESS

 

In my current role at Discovery, Inc I am a Creative Content Producer. As a producer it is my responsiblity to manage the client, creatives, budget, production logistics and all the hurdles that come along with them to make the visions for marketing campaigns come to life. I work on each project from concepting to pre-production, on-set to post-production and retouching. I have gained a varied skillset, traveled across the US and worked with amazing creatives while producing shoots!

 

PRODUCED SHOOTS

 

ON SET

 

PHOTOGRAPHY

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SHOOTING

 

PHOTO EDITING

 

STOCK / RESEARCH / LICENSING

 

VIDEO

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VIDEO PRODUCTION / EDITING

 

DESIGN

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GRAPHIC DESIGN

 

PRESENTATION DESIGN

 

WEB DEVELOPMENT

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UX DESIGN

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After attending a user experience design event at General Assembly, I realized that the UX field incorporated a lot of the things I’m passionate about: creative thinking, relationship-building, optimization and organization of content and workflows, and team collaboration. I took the ten week UX Design class at General Assembly and learned some valuable skills that have helped me in unexpected ways.

 

CODING

Creative problem-solving and critical thinking are two of the things I’m most excited to tackle when I wake up in the morning. Writing code is in my opinion the perfect conglomeration of these two skillsets. In undergrad I studied Fine Art, but I emphasized in Interactive Media Design where I learned now just how to design for the web, but also how to code. I am proficient in HTML and CSS. I taught myself how to incorporate Javascript and PHP into Wordpress themes. I even added custom CSS to this site to format it the way I want!

 

DIGITAL MARKETING

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@coryjlawrence - INSTAGRAM CONSULTANT FOR PHOTOGRAPHERS

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Through all the incredible relationships I've built with photographers I've seen a gap in the market. So many of them are missing out on the opportunity to increase their brand awareness, create quality relationships with potential clients and unlock new opportunities through Instagram. So, I'm helping them. I'm currently enrolled in a digital marketing class at General Assembly, reading up on the consulting industry and creating a business plan! My entrepreneurial impulses are in full-swing.

 

SPEAKING / EDUCATION

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CLASSES, TALKS, AND TRENDS

 

PRODUCTIVITY

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PRODUCTIVITY / WORKFLOW STRATEGY

 

Productivity, workflows and efficiencies all have something in common. It's creative problem solving; something I wake up for everyday. Here are a few things I've done:

  • Increased delivery time of production images at Discovery from days to seconds via cloud storage and a strategic delivery process.
  • Introduced project management software and templated workspaces to increase collaboration and consistency across multiple functions.
  • Incorporated new communication platforms into our team's everyday work lives to increase response time, decrease emails, and create a family-like culture.
  • Decreased email search times by creating a repository for easily accessible, collaborative and up-to-date information.
 

My passions stand at the crossroads between creativity, strategy, and education.

 
 

As an undergrad studying fine art in Indiana, I learned an unexpected, but extremely important lesson: opportunities come to those who not only welcome them, but make something of them.

While staying at a bed and breakfast in Vancouver, my grandmother met a photo producer from the global media company, Discovery, Inc. She went on a grandmother-spiel about my passion for photography and she ended up trading contact information with the photo producer. From that interaction and a few interviews later, I suddenly packed my things and moved from a small town in Indiana to Washington, D.C. where I began my journey at Discovery.

My passions stand at the crossroads between creativity, strategy, and education. I've learned that I’m a sponge. A unicorn. A wild card. I’ve been with Discovery for six years now and am currently a full-time Multi-Platform Creative Content Producer. My passion for new experiences and hunger for opportunities led me to gain a variety of skillsets which include:

• Photo and Video Shoot Producing
• Productivity and Workflow Strategy
• Social Media Content Creation and Strategy
• Stock Research and Licensing
• Video Editing
• Visual Design
• UX Design

• CMS and Web Content Management
• Coding
• Consulting
• Digital Marketing
• Education and Public Speaking
• Event Planning
• Photography and Photo Editing

I thrive off learning new skills, putting them to use, and teaching these skillsets to those around me. This keeps me creatively-inspired and opened opportunities I thought were almost impossible. I’ve started new projects, I’ve discovered new talents, and I’ve had the opportunity to meet and work with some of my creative idols. 

All because my grandmother welcomed an opportunity in front of her and inspired me to continue to do the same.

 
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TESTIMONIALS

 
Jen Cortner could not stop singing your praises today in the GenD Executive Lunch! Congrats on being a company superstar :) Would love to see your now famous Snapchat and Instagram presentations!
— Jack Nessman, Discovery Education
You guys should be feeling really great about the social work that happened on the ground at Barrett. I was watching from the sidelines and the 1:1 with Dale E to the 360’s from the auction block and inside Kindig’s car...really well done. Congratulations!
— Jen Pennybacker, Velocity VP Marketing
Thank you for your passion, energy and creativity… AND working the weekend to deliver the Snapchat sizzles. It’s important work that matters to the Agency and the company. Job well done!
— Derek Koenig, President of The Agency, Discovery
Thank you so much for agreeing to present the Art of Phone Photography. The way you took the simple idea of helping us take better snapshots and really transformed it into a robust presentation for all levels and interests was remarkable. We are re-watching to soak up the expert knowledge. You truly went over and above.
— Kristen Teraila, Coordinating Producer, ID
It is so great to have you on our team... you are so knowledgeable and come up with solutions to our issues.
— Kay Mena, Manager of Operations, Discovery Photo Services
YOU WERE MY SAVING GRACE. But actually, I could NOT have gotten the press I did without you.
— Nikki Suseck, Velocity Publicist
You got some incredible videos and pictures that really provided Velocity fans with a unique perspective of what goes on at behind the scenes at Barrett-Jackson
— Chris Leavy, Velocity Social Lead
LOVE these!! I especially love DSC! Amazing job and you deserve the glowing accolades from Derek, Kelly, etc because of all your hard work, passion and enthusiasm. Congrats! (about the Snapchat Sizzles)
— Jenny Lim, Director of Photo Services, Discovery
Thanks for leading the Snap discussion in the Science Channel offsite. Lots of fun and exciting stuff that will help science grow in the future!
— Marc Etkind, General Manager of Science Channel
You’re on fire! Thank you for the insights (and for being kind when I asked elementary questions). Very, very helpful!!!
— Kristen Mainzer, VP of Corporate Engagement, Discovery

THANK YOU!

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