Freelance Social Media Marketer and Digital Strategist
DEcember 2018 - current
Multi-Platform Creative Content Producer
NOVEMBER 2016 - OCtober 2018
Digital Marketing Circuit Student
FEBRUARY 2018 - May 2018
User Experience Design Student
MAY 2016 - AUGUST 2016
Assistant Photo Editor
MAY 2012 - NOVEMBER 2016
DC/South Chapter President
January 2015 - January 2016
Social Media / Content Manager Intern
January 2012 - May 2012
Web Content Manager
June 2015 - August 2015
Bachelor of Fine Arts Student
May 2008 - December 2012
In my current role at Discovery, Inc I am a Creative Content Producer. As a producer it is my responsiblity to manage the client, creatives, budget, production logistics and all the hurdles that come along with them to make the visions for marketing campaigns come to life. I work on each project from concepting to pre-production, on-set to post-production and retouching. I have gained a varied skillset, traveled across the US and worked with amazing creatives while producing shoots!
STOCK / RESEARCH / LICENSING
VIDEO PRODUCTION / EDITING
After attending a user experience design event at General Assembly, I realized that the UX field incorporated a lot of the things I’m passionate about: creative thinking, relationship-building, optimization and organization of content and workflows, and team collaboration. I took the ten week UX Design class at General Assembly and learned some valuable skills that have helped me in unexpected ways.
@coryjlawrence - INSTAGRAM CONSULTANT FOR PHOTOGRAPHERS
Through all the incredible relationships I've built with photographers I've seen a gap in the market. So many of them are missing out on the opportunity to increase their brand awareness, create quality relationships with potential clients and unlock new opportunities through Instagram. So, I'm helping them. I'm currently enrolled in a digital marketing class at General Assembly, reading up on the consulting industry and creating a business plan! My entrepreneurial impulses are in full-swing.
SPEAKING / EDUCATION
CLASSES, TALKS, AND TRENDS
PRODUCTIVITY / WORKFLOW STRATEGY
Productivity, workflows and efficiencies all have something in common. It's creative problem solving; something I wake up for everyday. Here are a few things I've done:
- Increased delivery time of production images at Discovery from days to seconds via cloud storage and a strategic delivery process.
- Introduced project management software and templated workspaces to increase collaboration and consistency across multiple functions.
- Incorporated new communication platforms into our team's everyday work lives to increase response time, decrease emails, and create a family-like culture.
- Decreased email search times by creating a repository for easily accessible, collaborative and up-to-date information.
My passions stand at the crossroads between creativity, strategy, and education.
As an undergrad studying fine art in Indiana, I learned an unexpected, but extremely important lesson: opportunities come to those who not only welcome them, but make something of them.
While staying at a bed and breakfast in Vancouver, my grandmother met a photo producer from the global media company, Discovery, Inc. She went on a grandmother-spiel about my passion for photography and she ended up trading contact information with the photo producer. From that interaction and a few interviews later, I suddenly packed my things and moved from a small town in Indiana to Washington, D.C. where I began my journey at Discovery.
My passions stand at the crossroads between creativity, strategy, and education. I've learned that I’m a sponge. A unicorn. A wild card. I’ve been with Discovery for six years now and am currently a full-time Multi-Platform Creative Content Producer. My passion for new experiences and hunger for opportunities led me to gain a variety of skillsets which include:
• Photo and Video Shoot Producing
• Productivity and Workflow Strategy
• Social Media Content Creation and Strategy
• Stock Research and Licensing
• Video Editing
• Visual Design
• UX Design
• CMS and Web Content Management
• Digital Marketing
• Education and Public Speaking
• Event Planning
• Photography and Photo Editing
I thrive off learning new skills, putting them to use, and teaching these skillsets to those around me. This keeps me creatively-inspired and opened opportunities I thought were almost impossible. I’ve started new projects, I’ve discovered new talents, and I’ve had the opportunity to meet and work with some of my creative idols.
All because my grandmother welcomed an opportunity in front of her and inspired me to continue to do the same.